To create a ‘wow moment’ launch activation for Jimmy Choo at Dubai Mall to celebrate their new ‘UAE Exclusive’ collection.
We worked with the global and local teams to create a digital window. When a consumer would walk past the window it would react and display a pair of legs with the new collection that would walk alongside you.
This created a shocking moment and built curiosity in the mind of the consumer. Each consumer would be shown a random product from the six shoe collection.