ADIDAS: EURO 2021RETAIL

Immersive and interactive activations for Adidas Dubai Flagship store's Euro 2021 Launch Campaign.

Objectives:

Increase footfall into Adidas’ flagship store in Dubai Mall around a major international sporting event.

Drive user engagement with the Adidas brand in general but in particular, their Euro 2021 related football boot merchandise.

Here are the elite Adidas football ambassadors and their respective teams participating in the Euro 2021 Football Tournament.

Solution:

We proposed turning the Adidas Flagship store entrance into a Euro 2021 branded immersive zone, complete with two digital interactive activations and dynamic visual content for in-store digital screens.