Objectives:
To create a campaign that will elevate adidas as a brand within Level Shoes and specifically the kid’s section. The goal was to not only maximize engagement but also entertainment for the children.
Solution:
We allowed the children to let their creativity flow by customizing select adidas shoes with their own color combinations. They would then see their creation come to life on the massive screen along with custom shoes from other kids. They would also leave the activation with a printout to take home and share with friends.
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