Build excitement around the release of a new pair of Adidas trainers, belonging to a range called ZX in collaboration with Footlocker.
Attract consumers to interact with the range by creating an Adidas ZX branded experience (particularly Gen Z consumers).
Drive footfall through the Adidas section of Footlocker, Dubai Mall.
We proposed building two arcade games an online game called Mission ZX, incorporating the ZX shoe in gameplay and branding the experience using campaign colours.
Break the highscore and you will be rewarded with a 1500 AED voucher for footlocker.com. Every 100,000 points scored = 1% discount on Adidas via footlocker.com (15% max).