Multi-store interactive experiences for the launch of the Adidas Ozworld shoe range.

We were challenged to showcase the latest Adidas collection of products from different worlds. We created two bespoke activations as well as entirely branded their three key stores.

Firstly, by using a transparent screen we allowed consumers to place their hands into different worlds to see the corresponding shoe behind the content. Secondly, we used a spherical interactive display to allow consumers to then interact with those worlds and see them come to life!