THE MALL OF THE EMIRATES PERMANENT/SEMI-PERMANENT

Digital christmas tree and wild fire show for Majid Al Futtaim - Mall of the Emirates.

Our task was to show the effect deforestation is having on our planet. Every hour a show would take place, during which the tree would start to burn slowly, before becoming a raging inferno. This was layered with voice-over from an environmentalist influencer, to drive the message further.

During the day when the show wasn’t running the tree was using real-time content to generate falling snowflakes, fairy dust and various animated ornaments.