The activation served two purposes: Marketing the festival before the event and creating a fun experience during the event for the partygoers.
Keeping in mind the spirit of the festival and taking references from the brand guidelines we came up with the idea of 'Energy Mirror'. The activation was a 5 x 2.5 meter LED wall with a 3D camera.
In the absence of the user, a promotional video was played on the screen which served as a marketing too. A total of 3 'Energy mirrors were made wich were displayed across 4 different locations in KSA and UAE. The camera captured the real-time body tracking of the users, removed the background, and displayed vibrant colors electrifying effects on the body.