Phygital interactive stepper game to promote Adidas Pulse Boost launch.

To promote the Pulse Boost launch and help customers understand the key benefits of the product through a physical experience.

We created a bespoke stepper game where guests would need to step as fast as they can to accumulate points. In order to participate, they would need to put on the shoes to get a first-hand feel of the product. They would be competing against a weekly leaderboard that was synced with the same activation in 6 stores across 4 countries.