A bespoke augmented reality game built for RTA's Public Transport Day — sending players across Dubai metro stations to solve clues, collect AR coins, and earn real Nol points. The first winner took home one million Nol Plus points. Every player left knowing more about Dubai's public transport network than when they started.
RTA needed an activationfor Public Transport Day that would do more than celebrate the occasion — itneeded to actively engage the public with Dubai's metro network in a way thatwas genuinely fun, educational, and rewarding. The brief was to create an ARgame, inspired by the global success of Pokémon Go, that would reward playersand generate engagement that was both entertaining and informative about publictransport.
The game needed to workacross multiple metro stations simultaneously, integrate directly with RTA'sexisting Nol point reward infrastructure, and be accessible to a wide publicaudience through their own mobile devices. It also needed to carry real stakes— a grand prize of one million Nol Plus points — to drive serious participationand media attention around the Public Transport Day event.
“We wanted people to experience the metro differently — not just ride it, but explore it. The AR game turned every station into a destination, and every player into an ambassador for public transport.”
— RTA Public Transport Day Team
Power Interactive built abespoke augmented reality treasure hunt game — a Pokémon Go-style experiencedesigned specifically for RTA's Public Transport Day. Players registeredthrough a dedicated web app, then took to Dubai's metro stations to solve cluesand collect augmented reality coins hidden across the network. Every coincollected, every clue solved, added points directly to the player's Nol card —making the game genuinely rewarding in the real world.
The activation turnedPublic Transport Day into a city-wide event. Players spread across Dubai'smetro network, solving clues and collecting AR coins at stations they may neverhave visited before. The Nol points integration gave the game real-world value— every interaction was a genuine reward, not just a digital badge. The grandprize of one million Nol Plus points created a competitive edge that droveserious participation and significant social media attention.
By connecting theexcitement of AR gaming directly to RTA's existing reward infrastructure, theproject achieved something rare: an activation that was simultaneouslyentertaining, educational, and commercially meaningful. Players left with adeeper familiarity with Dubai's public transport network — and a reason to keepusing it.
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