An interactive shoe customisation activation was designed and delivered for Adidas at Level Shoes' dedicated kids section in Dubai, giving children the tools to design their own Adidas Superstar, watch it appear live on a large-format display alongside creations from other kids, and take home a personalised branded printout of their design. From the child-optimised touchscreen interface and real-time display system through to the custom kiosk fabrication and on-demand print pipeline, the complete activation was built and installed end-to-end turning a retail visit into a creative memory every child wanted to keep.
Adidas wanted to create a memorable experience inside the kids' section of Level Shoes that would do more than simply showcase products. The goal was to give children a fun reason to stop and interact with the brand while building a positive connection with Adidas through creativity, play, and self-expression. Rather than using traditional retail displays, the activation was designed to be engaging, interactive, and exciting for young visitors.
To bring this vision to life, we developed a custom interactive experience that allowed children to participate, create, and take home something unique. The activation combined a user-friendly kiosk, a large-format display, custom software, and an on-demand printing system into one seamless solution. The result was an engaging brand experience that attracted attention, encouraged participation, and operated smoothly throughout the campaign in a busy retail environment.
"Children don't want to be marketed to, they want to create. The moment we gave them the brush and let them decide what the shoe looked like, they were completely absorbed. That's when brand love is actually built."
Adidas Team
The takeaway printout extended dwell time further as families waited for their personalised keepsake and continued to carry the Adidas and Level Shoes brand into homes, schools, and social environments long after the store visit ended.
By giving children genuine creative agency over an iconic Adidas product, the campaign built something far more valuable than awareness. Every child who walked away with their own Adidas Superstar design had a personal relationship with the brand that no advertisement could have created. The activation became the most talked-about presence in Level Shoes' kids section and left children and parents with a reason to come back.
The project demonstrates the capability to design, build, and deliver interactive retail activations that work for the most demanding of audiences young children in a busy commercial environment, combining child-centred interaction design, custom software, live display systems, and physical fabrication into a single experience that is as reliable as it is engaging.
We design and build immersive experiences that engage, excite and transform audience interaction combining art, engineering, and next-gen technology to bring brands and spaces to life.
