A bespoke interactive padel game built for TDRA where a real player, a real ball, and real competition collide with a fully digital opponent on screen. Three difficulty levels. Sensor-powered detection. A game that blurs the line between the physical court and the digital arena.
TDRA needed an activation that would genuinely engage visitors in a sports setting not a passive display or a video loop, but a real competitive experience that people would actively want to participate in. The brief was to create a sports environment where a physical player could go head-to-head with a digital opponent, bringing the energy and competitiveness of real sport into an interactive installation.
The challenge was both technical and experiential. The system needed to detect a real physical ball hitting a screen accurately and in real time, translate that input into a live game state, and respond with a convincing digital opponent all while remaining accessible to players of all skill levels. The experience had to feel like sport, not like a demo. It had to be fast, responsive, and above all, genuinely fun to play.
We wanted visitors to step up, pick up a paddle, and forget they were at an exhibition. The game had to feel real because the competition was.
TDRA Activation Team
The activation became one of the most physically engaging experiences at the event. Visitors didn't just watch they competed. The three-level difficulty system ensured that players of every ability found their match, and the competitive scoring mechanic created queues of visitors waiting for their turn. The physical-digital format proved that sport doesn't need a full court to feel real.
By engineering a genuine two-way game between a physical player and a digital opponent, Power Interactive delivered an activation that was technically novel, experientially compelling, and impossible to replicate with off-the-shelf solutions. The TDRA padel game set a new standard for interactive sports installations in the region.
We design and build immersive experiences that engage, excite and transform audience interaction combining art, engineering, and next-gen technology to bring brands and spaces to life.
