A bespoke interactive padel game built for TDRA — where a real player, a real ball, and real competition collide with a fully digital opponent on screen. Three difficulty levels. Sensor-powered detection. A game that blurs the line between the physical court and the digital arena.
TDRA needed an activation that would genuinely engage visitors in a sports setting — not a passive display or a video loop, but a real competitive experience that people would actively want to participate in. The brief was to create a sports environment where a physical player could go head-to-head with a digital opponent, bringing the energy and competitiveness of real sport into an interactive installation.
The challenge was both technical and experiential. The system needed to detect a real physical ball hitting a screen accurately and in real time, translate that input into a live game state, and respond with a convincing digital opponent — all while remaining accessible to players of all skill levels. The experience had to feel like sport, not like a demo. It had to be fast, responsive, and above all, genuinely fun to play.
We wanted visitors to step up, pick up a paddle, and forget they were at an exhibition. The game had to feel real — because the competition was.
TDRA Activation Team
The activation became one of the most physically engaging experiences at the event. Visitors didn't just watch — they competed. The three-level difficulty system ensured that players of every ability found their match, and the competitive scoring mechanic created queues of visitors waiting for their turn. The physical-digital format proved that sport doesn't need a full court to feel real.
By engineering a genuine two-way game between a physical player and a digital opponent, Power Interactive delivered an activation that was technically novel, experientially compelling, and impossible to replicate with off-the-shelf solutions. The TDRA padel game set a new standard for interactive sports installations in the region.
We design and build immersive experiences that engage, excite and transform audience interaction — combining art, engineering, and next-gen technology to bring brands and spaces to life.
