Four bespoke interactive activations built for the Saudi Arabian Grand Prix at Red Sea Mall, KSA — an F1 simulator, a transparent screen livery customiser, a digital Batak reaction challenge, and a reactive 'Guess the Artist' music booth. Every activation was engineered to generate excitement, drive engagement, and put fans at the centre of the Formula 1 experience.
The Saudi Arabian Grand Prix needed to extend its excitement beyond the circuit and into the everyday lives of fans across KSA. The brief was to create a multi-activation zone at Red Sea Mall that would generate genuine excitement around the F1 Grand Prix — drawing in mall visitors who may not be dedicated motorsport fans and converting them into engaged, enthusiastic participants in the SAGP experience.
The challenge was to design four distinct activations that each delivered a different kind of engagement — physical, creative, competitive, and musical — while working together as a cohesive, high-energy F1 branded zone. Every activation needed to be accessible to a wide public audience, visually spectacular in a busy mall environment, and capable of generating shareable moments that extended the campaign's reach on social media.
We wanted every person who walked through Red Sea Mall to feel the energy of the Grand Prix — whether they were an F1 fan or not. Four activations, four ways to get them hooked.
SAGP Activation Team
The activation zone at Red Sea Mall became one of the most talked-about SAGP fan experiences of the event. Each of the four activations drew its own crowd — the simulator created queues of aspiring drivers, the livery customiser sparked creativity, the Batak challenge ignited competition, and the Guess the Artist booth kept visitors engaged long after they had taken their turn. Together, they created a self-sustaining zone of energy and excitement that reflected the spirit of the Grand Prix itself.
By delivering four distinct but complementary interactive experiences, Power Interactive gave SAGP a fan activation that was greater than the sum of its parts. Every visitor found something that spoke to them — and left with a shareable moment that carried the excitement of the Saudi Arabian Grand Prix far beyond the walls of Red Sea Mall.
We design and build immersive experiences that engage, excite and transform audience interaction — combining art, engineering, and next-gen technology to bring brands and spaces to life.
