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Photoreal and stylised 3D animation for the things that are hard or impossible to film: unbuilt developments, the inside of products, natural processes, historical scenes and complex data. Every render is produced at the resolution, frame rate and shape of the display it will play on.
3D animation and CGI (computer-generated imagery) is the creation of moving images from modelled, textured, lit and rendered 3D scenes. It shows what a camera cannot capture: a master plan that does not exist yet, the inside of a machine, a molecule, a coral reef recovering or a city a century ago.
For immersive spaces, 3D is also the foundation of most advanced content formats. Anamorphic billboards, fulldome shows, holographic displays and real-time interactive scenes all start as 3D. That is why we produce 3D for the final canvas from the first frame, with the camera, scale and resolution set by the display rather than by a standard film.
Choose motion graphics when the message is data or a process that must read quickly. Choose 3D when the subject is physical and cannot easily be filmed. Many of our projects use both. See our 3D holographic display concept for one way 3D content is shown.
We produce 3D for exhibitions, sales centres and permanent experience centres, always for a specific display. A few examples:
3D medical models that visitors selected on a Unity touchscreen and watched materialise in glasses-free holographic form on a Looking Glass display, which generated sustained dwell time.
Cinematic content for panoramic LED displays communicating the architectural vision of Khalid Bin Sultan City, alongside transparent OLED and holographic displays, delivered with Simmetrico.
Impact statistics animated into the narrative as immersive data visualisation, so each figure lands as a story moment rather than a static infographic.
800+ projects delivered across the UAE, Saudi Arabia and the GCC since 2018.
What we have learned: 3D earns its cost when the subject cannot be filmed. When the message is data or a process, motion graphics are usually faster, clearer and cheaper, and we will recommend them. We keep master files organised so models can be re-rendered for new screens later.
| Display | How the 3D is produced |
|---|---|
| LED walls & curved LED | Rendered at the native pixel map with curvature-aware camera framing |
| Anamorphic LED | Scene built from the hero viewpoint with forced perspective |
| Projection domes | Rendered with a fisheye camera to domemaster format |
| Holographic displays | Depth-ready renders for glasses-free 3D and Pepper's ghost displays |
| Touchscreens & tables | Real-time 3D models visitors can rotate and explore |
| Spherical displays | Rendered as a seamless wrap with no edges |
| Deliverable | Detail |
|---|---|
| Output resolution | Native resolution of the target display, including non-standard LED maps |
| Dome output | Fisheye domemaster renders |
| Frame rate | 25 to 60 fps depending on the display and motion |
| Source data | CAD, BIM, architectural drawings, product files or 3D scans |
| Real-time | Engine-ready 3D assets for interactive applications |
| Stills | High-resolution CGI stills for print, web and presentations |
| Languages | Arabic and English titles and narration |
| Master files | Organised project files for future updates and new formats |
Every example on this page is an installation our own team designed, produced and installed. Here is what stands behind it.
Everything above comes from projects we designed, produced and installed ourselves, not from manufacturer brochures. Power Interactive has delivered more than 800 projects since 2018 across the UAE, Saudi Arabia and the GCC, a milestone featured in Khaleej Times in September 2026, for clients including Atlantis The Royal, Visa Arabia, PwC Middle East, Al Jalila Foundation, Dubai Desert Conservation Reserve and Emaar.
Client names appear only where the project is already public in our case studies. We do not publish fixed prices or timelines here, because both depend on your screen, space and content; we give ranges after a survey, in writing. We describe our content as professional production, and we will tell you when a simpler or smaller solution is the better answer.
800 gives us a lot of perspective on what makes an experience actually work.
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Best in class creative technology. Power Interactive set the benchmark in the region for what creative technology should look like, ambitious in concept and precise in execution.
Power Interactive is a Dubai-based experiential technology company, building immersive experiences, interactive installations and Pro AV systems for clients across the UAE, Saudi Arabia and the GCC.
