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Motion graphics, 3D animation and naked-eye anamorphic content composed for the pixel map, shape and viewing distance of your LED canvas, from a single video wall to curved LED, LED pillars and corner billboards. Designed, tested and delivered on site by the team that builds the installation.
LED content is video, motion graphics and animation produced specifically for an LED video wall or display, built to its exact pixel resolution, panel layout, shape and viewing distance rather than resized from a standard 16:9 film. Anamorphic content is a special form of LED content: a 3D scene deliberately distorted so that, from one designed viewing position, it appears to step out of the screen with real depth and no glasses.
Both share one rule: the content is a function of the canvas. A curved wall, a four-sided pillar, a corner billboard or a kinetic surface each needs content composed for its geometry, or straight lines bend, focal points get lost and the screen looks wrong even when the hardware is excellent.
We plan this content alongside the hardware, survey existing screens when we did not install them, and test every sequence on the real display before handover. See also our kinetic LED wall and LED sphere concepts.
We have produced LED content for permanent experience centres, landmark retail structures and some of the region's busiest exhibition floors. A few examples of what that work involved:
Content for large-format LED video walls and a full-height four-sided LED pillar visible across multiple floors. Every pillar video was mapped to wrap all four sides and built to the exact pixel size of the screens, and a central content management system lets the PwC team prepare each session themselves.
A bespoke anamorphic experience for an L-shaped LED configuration for Global South Utilities, which proved one of the most effective crowd-drawing elements on the exhibition floor.
A dual-mode LED tree: real-time generative ambient content all day, and a fully programmed show every hour on the hour. Shoppers began timing their visits to catch it.
800+ projects delivered across the UAE, Saudi Arabia and the GCC since 2018.
What we have learned: a canvas is not a bigger screen, it is a different medium. Most disappointing LED installations we are asked to fix have good hardware and content made for a different shape. We also plan content refreshes from day one, because in permanent spaces content dates long before the LED does.
| Canvas | What the content must account for |
|---|---|
| Flat LED video wall | Native pixel map, viewing distance, legibility at scale, brightness headroom |
| Curved & 360° LED | Curvature-corrected geometry and composition that uses the wrap |
| L-shaped / corner LED | Anamorphic hero viewpoint, corner geometry, approach direction of the audience |
| LED pillars & cylinders | Continuous wrap with no natural edges, readable from multiple floors |
| Circular & spherical LED | Edge-free composition and centre-weighted motion |
| Kinetic & robotic LED | Content choreographed to the physical movement of the panels |
| Transparent LED & OLED | Black reads as clear, so content is designed around the space behind it |
| Deliverable | Detail |
|---|---|
| Resolution | Native pixel map of the LED canvas (custom, not a fixed 16:9 size) |
| Frame rate | 25, 30, 50 or 60 fps to match the processor and content style |
| Delivery formats | Media-server codecs (e.g. HAP), H.264 / H.265 MP4, image sequences on request |
| Anamorphic | Built for a defined hero viewpoint, screen dimensions and corner angle |
| Real-time content | Engine-based builds for generative or data-driven playback |
| Languages | Arabic and English versions as standard on public-facing projects |
| Playback | Loop, scheduled shows or CMS-managed playlists |
| Testing | On-site review on the actual display before handover |
Every example on this page is an installation our own team designed, produced and installed. Here is what stands behind it.
Everything above comes from projects we designed, produced and installed ourselves, not from manufacturer brochures. Power Interactive has delivered more than 800 projects since 2018 across the UAE, Saudi Arabia and the GCC, a milestone featured in Khaleej Times in September 2026, for clients including Atlantis The Royal, Visa Arabia, PwC Middle East, Al Jalila Foundation, Dubai Desert Conservation Reserve and Emaar.
Client names appear only where the project is already public in our case studies. We do not publish fixed prices or timelines here, because both depend on your screen, space and content; we give ranges after a survey, in writing. We describe our content as professional production, and we will tell you when a simpler or smaller solution is the better answer.
800 gives us a lot of perspective on what makes an experience actually work.
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Power Interactive have been such a great partner to work with. The team is super professional and at the same time very supportive and easy to deal with, they really saved us on some very tight deadlines and always delivered with amazing quality.
Power Interactive is a Dubai-based experiential technology company, building immersive experiences, interactive installations and Pro AV systems for clients across the UAE, Saudi Arabia and the GCC.
