At the World Future Energy Summit, Power Interactive delivered two landmark immersive installations for Global South Utilities and Masdar, combining an ORA Sphere tactile display, anamorphic LED content, a kinetic media installation, and a 360-degree cylindrical immersive environment to bring the world's most important energy and sustainability stories to life.
The World Future Energy Summit is one of the world's most prestigious platforms for energy innovation a global stage where governments, utilities, and sustainability leaders compete for attention, investment, and influence. For two very different clients with two very different stories to tell, the challenge was to create exhibition stands that didn't just display information but genuinely immersed visitors in each brand's vision of the future. Both stands needed to be technically ambitious, visually arresting, and capable of sustaining visitor engagement across multiple days.
For Global South Utilities, the brief required a multi-format interactive environment that could communicate the company's global operations, achievements, and future strategies across several simultaneous touchpoints including a tactile ORA Sphere display, a curved LED wall, a kinetic media installation, and a high-impact anamorphic L-shaped LED screen. For Masdar, the challenge was to create a 360-degree immersive storytelling environment worthy of the Zayed Sustainability Prize, one of the world's most important sustainability awards inside a large cylindrical LED and floor projection installation.
“At a summit about the future of energy, your stand has to feel like the future. We didn’t want visitors to read about what our clients do, we wanted them to experience it, touch it, and walk away knowing exactly why it matters.”
Ideahub Activation Agency
The WFES installations delivered two of the most technically ambitious and visually striking stands at the summit. For Global South Utilities, the combination of the ORA Sphere, curved LED wall, kinetic media installation, and anamorphic L-shaped screen created a multi-format interactive environment that gave visitors multiple simultaneous entry points into the GSU story, sustaining engagement across the full duration of the event. The anamorphic content in particular proved to be one of the most effective crowd-drawing elements on the exhibition floor.
For Masdar, the 360-degree cylindrical immersive environment created a genuinely enveloping experience that communicated the scale and global impact of the Zayed Sustainability Prize in a way that no conventional exhibition format could achieve. Together, the two stands demonstrated Power Interactive's ability to deliver multiple technically distinct immersive installations simultaneously, at the highest level of international exhibition production.
We design and build immersive experiences that engage, excite and transform audience interaction combining art, engineering, and next-gen technology to bring brands and spaces to life.
