Four bespoke interactive activations built for ADIHEX — using LiDAR sensors, LED screens, a pledge microsite, and dynamic visual content to educate guests and ignite genuine conversation around the importance of choosing durable, multi-use alternatives to single-use plastic.
ADIHEX needed to do more than display information about sustainability — they needed to make guests feel it. The brief was clear: educate visitors and create a genuine conversation around the importance of consuming durable, multi-use alternatives to single-use products such as plastic. In an exhibition environment where every stand is competing for attention, passive content simply does not land.
The challenge was to design interactive experiences that would stop guests in their tracks, draw them in, and leave them with a meaningful perspective shift — not just a leaflet. Four distinct activations were required, each capable of communicating a different facet of the sustainability message while working together as a cohesive, immersive zone. The experiences also needed to capture guest sentiment and allow visitors to actively participate in the conversation, not just observe it.
We didn’t want guests to read about sustainability. We wanted them to feel the weight of the choice — and leave with a reason to make a different one.
ADIHEX Sustainability Team
The four activations didn't just attract visitors — they created participants. Guests moved through the zone, triggered the LiDAR installations, submitted their pledges, and left with a tangible sense of having contributed to something larger than the event itself. The interactive format transformed a sustainability brief into a genuine moment of public dialogue.
By making the consequences of single-use plastic visible, personal, and interactive, the project gave ADIHEX a platform that resonated far beyond the exhibition floor. The pledge microsite captured real-time guest sentiment and created a living record of the event's impact — a measurable outcome in a space where most activations leave nothing behind.
We design and build immersive experiences that engage, excite and transform audience interaction — combining art, engineering, and next-gen technology to bring brands and spaces to life.
