From holographic 3D anatomy to a kinetic DNA structure, we turned complex medical science into experiences visitors could touch, explore, and remember at the Middle East's largest healthcare exhibition.
Arab Health is one of the world's largest healthcare exhibitions, drawing tens of thousands of medical professionals, researchers, and industry leaders to Dubai World Trade Centre every year. For 2025, the brief was clear but demanding: create engaging, interactive activations that showcased genuine innovation in healthcare, not just technology for technology's sake.
The core challenge was one of translation: how do you take highly technical, often abstract medical and scientific concepts and make them immediately accessible, emotionally resonant, and physically interactive for a diverse audience? Three separate activation briefs had to be designed, engineered, and delivered simultaneously, each with its own technology stack, content strategy, and physical fabrication requirements.
“We didn’t want visitors to read about medical innovation. We wanted them to reach out and touch it, to feel the science move in their hands.”
DHA Team
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The three activations delivered at Arab Health 2025 achieved exactly what the brief demanded: they stopped people in their tracks, drew them into the stand, and held their attention. The Looking Glass medical model explorer generated sustained dwell time as visitors explored anatomy in a way they had never experienced before without headsets or barriers.
Together, the three activations demonstrated that healthcare communication does not have to be dry, passive, or text-heavy. By combining holographic technology, interactive projection, and kinetic physical installation, Power Interactive transformed complex medical and scientific content into experiences that were immediately engaging, emotionally resonant, and professionally credible.
We design and build immersive experiences that engage, excite and transform audience interaction combining art, engineering, and next-gen technology to bring brands and spaces to life.
