BEEAH Khalid Bin Sultan City Interactive Experience Center

We delivered a suite of interactive technology installations for the Khalid Bin Sultan City Sales & Experience Center, a permanent showcase at BEEAH Headquarters in Sharjah presenting the vision, master plan, and sustainability strategy behind one of the region's most ambitious city development projects. Working in partnership with Simmetrico, the installation combined transparent OLED displays, Holocube holographic displays, interactive touchscreen totems, and large-format panoramic LED content to create an immersive, visitor-led exploration of the city's future.

INDUSTRY
Real Estate & City Development
CLIENT
BEEAH (Partner: Simmetrico)
LOCATION
BEEAH HQ, Sharjah

The Khalid Bin Sultan City Experience Center required a permanent, high-quality interactive installation capable of communicating the full scope of an ambitious urban development project, its master plan, architectural vision, sustainability credentials, and lifestyle proposition in a way that was both visually compelling and genuinely informative for prospective investors, residents, and stakeholders. The installation needed to feel as ambitious and forward-thinking as the city it was representing, while remaining intuitive and accessible for a diverse range of visitors.

The technical challenge was to integrate multiple display technologies transparent OLEDs, Holocube holographics, interactive touchscreen totems, and large-format panoramic LED displays into a single coherent experience environment, with bespoke interactive software and content developed to work seamlessly across each platform. As a permanent installation, every component needed to be built to the highest standard of reliability and longevity, with content and software designed for long-term operation without ongoing technical intervention.

“A city of the future deserves an experience center that feels like the future. Every display, every interaction, every piece of content had to communicate not just what this city will look like, but what it will feel like to live there.”

Simmetrico Team

Four Technologies. One Seamless Vision of a City's Future.

Transparent OLED & Holocube Holographic Displays

Transparent OLED displays and Holocube holographic units were integrated into the experience center to present key information about the city's master plan, amenities, and sustainability vision in a visually striking, three-dimensional format. The combination of transparent and holographic display technologies created a sense of depth and innovation that immediately communicated the ambition of the development.

Interactive Touchscreen Totems

Bespoke interactive touchscreen totems were developed and installed throughout the experience center, allowing visitors to explore the city's development at their own pace, navigating the master plan, discovering individual amenities, and accessing detailed information about the sustainability strategy and architectural vision behind the project.

Panoramic LED Display Content

Large-format visual content was developed for panoramic LED displays throughout the experience center, communicating the architectural vision and strategic narrative behind the city's design through high-quality, cinematic storytelling. The content was designed to work as both an ambient visual environment and a focused informational experience.

Services Delivered

Technology Supply and Integration

Full supply, integration, and commissioning of all display and interactive technology components including transparent OLED displays, Holocube units, touchscreen totems, and LED display systems.

Interactive Software Development

Development of bespoke interactive content software for the touchscreen totems and display systems, designed for permanent installation operation and long-term reliability.

Content Development for LED Displays

Creation of large-format visual storytelling content for the panoramic LED displays communicating the architectural vision, master plan, and sustainability strategy of the Khalid Bin Sultan City development.

System Installation and Calibration

On-site installation, integration, and calibration of all technology systems within the experience center environment, ensuring seamless operation across all display platforms.

Permanent Experience Center Deployment

Full permanent installation deployment including hardware integration, software configuration, content loading, and final commissioning for long-term, unattended operation.

Five Technologies That Made a City's Vision Tangible

Transparent OLED Display

High-transparency OLED display panels integrated into the experience center environment presenting layered information and visual content with a see-through aesthetic that reinforces the forward-thinking character of the installation.

Holocube Holographic Display

Holocube holographic display units presenting key development highlights and amenity information in a three-dimensional holographic format, creating a visually distinctive and memorable presentation of the city's vision.

Interactive Touchscreen Totems

Custom-developed interactive touchscreen totem units with bespoke software, allowing visitors to navigate the city's master plan, explore amenities, and access detailed development information in a self-directed, intuitive format.

LED Display Storytelling Environment

Large-format panoramic LED displays with bespoke visual content communicating the architectural vision and sustainability strategy behind the city's design functioning as both ambient visual environment and focused informational storytelling.

Interactive Content Software

Bespoke interactive content software developed for the touchscreen totems and display systems designed for long-term permanent installation operation with intuitive visitor navigation and reliable performance.

The Khalid Bin Sultan City Experience Center stands as one of the most technologically sophisticated permanent sales and experience environments in the UAE a multi-platform interactive installation that communicates the full ambition of the development to every visitor who walks through the door. The combination of transparent OLED displays, Holocube holographics, interactive touchscreen totems, and panoramic LED storytelling creates an experience that is simultaneously informative, immersive, and genuinely impressive positioning the city development as a world-class project from the moment of first encounter.

The installation demonstrates Power Interactive's capability to design, develop, and deliver complex multi-technology permanent experience environments integrating cutting-edge display hardware with bespoke interactive software and high-quality visual content to create installations that are built to last, built to impress, and built to convert.

4
Display Technologies
5
Services Delivered
Permanent
Installation Type
Simmetrico
Design Partner

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