Services
Events & Experiences
Enterprise & Training
Gaming & Education
A premium immersive experience was produced for the Zayed Sustainability Prize at Masdar City, Abu Dhabi, built across two synchronised display technologies: a fully immersive 360° curved LED screen wrapping the viewer, and a floor projection running beneath them in continuous sync. We delivered the complete immersive content production, covering creative direction, storyboarding, motion graphics, animation, and multi-surface content adaptation, with every sequence composited twice, once for the curvature of the LED and once for the overhead perspective of the floor, so the two surfaces resolve as a single continuous environment rather than two separate displays.
The Zayed Sustainability Prize measures its work in numbers that are genuinely difficult to hold in your head: beneficiaries reached across continents, sustainability initiatives funded, humanitarian impact delivered over more than a decade. Presented as figures on a panel, that scale flattens into abstraction. The brief was to create a premium immersive experience for VIPs, government delegations, and visitors at Masdar City that would communicate the Prize's global impact in a way people would remember, and feel.
The technical challenge was the canvas. A 360° curved LED screen and a floor projection are two fundamentally different display technologies with two different viewing geometries: the LED wraps the viewer at eye level and demands content composited to its curvature, while floor projection is read from directly above and requires an entirely separate perspective treatment. The narrative had to work natively on both at once, in frame-accurate synchronisation, because any drift between the surfaces breaks the illusion of a single environment instantly. This is multi-surface content adaptation at its most unforgiving, and it had to carry the Prize's impact statistics with the clarity a client of this standing requires.
"A number on a wall is information. The same number arriving around you on curved LED and underneath you on the floor, at the moment the story has earned it, is something people carry out of the room. Closing that gap is the entire job."
.png)
— Creative Director, Zayed Sustainability Prize Immersive Experience
The installation became a key attraction within the visitor experience at Masdar City, presenting the Zayed Sustainability Prize's achievements in a format that held the attention of VIPs, government delegations, and visitors alike. By combining a 360° curved LED canvas with synchronised floor projection and animating the Prize's key impact figures into the narrative, the experience transformed complex sustainability data into an emotional story, and reinforced the global reach of the Prize far more effectively than any presentation of the same statistics could have.
The project demonstrates the capability that determines whether an immersive installation succeeds or underperforms: multi-surface content production engineered natively for each display geometry. Curved LED and floor projection are only as good as the content composited for them. The screens make the environment possible; the creative direction, immersive motion graphics, and surface-specific compositing are what make people remember being inside it.
We design and build immersive experiences that engage, excite and transform audience interaction combining art, engineering, and next-gen technology to bring brands and spaces to life.
