Interactive Experiences at the Museum of the Future — What Does Tomorrow Look Like?
Julius Baer Bank operates at the intersection of private wealth and long-term vision — a bank whose clients think not in quarters but in generations. For their Future Event, Julius Baer chose a venue that matched that ambition entirely: the Museum of the Future, Dubai — one of the most architecturally and conceptually significant buildings on the planet, purpose-built as a place to encounter, question, and engage with what comes next.
In collaboration with events agency Light Blue, Power Interactive was brought in to design and deliver the interactive experience layer of the event — the technology-driven installations that would give Julius Baer's guests a direct, physical encounter with the event's central question: What does tomorrow look like? The answer needed to span three of the most consequential domains shaping the future: city planning, mobility, and agriculture — each explored through a bespoke interactive experience that combined cutting-edge hardware, custom software, and precision UI design.
The brief demanded that the experiences feel as visionary as the venue — that they use futuristic technology not as decoration but as the medium through which Julius Baer's forward-looking philosophy would be communicated. Every interaction needed to invite guests to think, explore, and engage with the future — making the bank's long-term investment perspective tangible in a way that a presentation or panel discussion never could.
Julius Baer's clients aren't interested in what's happening now — they're investing in what's coming. Our job was to build the room where they could reach out and touch it.
Experience Director, Julius Baer Future Event
The Julius Baer Future Event interactive experiences gave the bank's guests something rare at a client event: genuine intellectual stimulation delivered through play, discovery, and physical interaction. Rather than sitting through presentations about tomorrow, Julius Baer's clients stood at the frontier of it — navigating future cities with their hands, exploring mobility transitions on interactive surfaces, and engaging with the future of global food systems through experiences designed to provoke thought and conversation.
By anchoring the event's interactive layer in three of the most significant investment themes of the coming decades, Power Interactive helped Julius Baer communicate its long-term vision not through words but through designed experience — reinforcing the bank's positioning as an institution that doesn't just observe the future but actively shapes it. The Museum of the Future provided the setting; the three bespoke Power Interactive installations gave Julius Baer's guests the means to explore it.
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