Kappa came to Power Interactive with a bold ambition: to introduce their services at Abu Dhabi Exhibitions Centre in a way that no one in the hall had seen before. The answer was a Looking Glass holographic display enhanced with sensor-based interactivity that presented Kappa's work in a breathtaking three-dimensional format, allowing visitors to interact with the content through gesture and motion, without touching a screen.
Kappa needed to stand out at Abu Dhabi Exhibitions Centre not just attract visitors to their stand, but genuinely captivate them and leave a lasting impression of the brand's commitment to innovation. In an exhibition environment crowded with flat screens, printed graphics, and standard digital displays, the challenge was to create something that would stop people in their tracks and make them want to engage not just observe.
The solution needed to do two things simultaneously: showcase Kappa's services in a visually compelling and informative way, and do so through a format that was itself a demonstration of ingenuity. The technology had to be the message. Power Interactive's answer was a Looking Glass holographic display a glasses-free 3D display technology enhanced with sensor-based interactivity to allow visitors to navigate and explore Kappa's content through natural hand gestures, transforming passive viewers into active participants.
“We didn’t want a stand. We wanted a statement. Power Interactive gave us something that made people stop, reach out, and ask ‘how does this work?’ and that’s exactly the conversation we wanted to start.”
Kappa, Abu Dhabi Exhibitions Centre
The Kappa stand at Abu Dhabi Exhibitions Centre became one of the most talked-about activations at the event. The Looking Glass holographic display with its sensor-enhanced interactivity drew visitors in with its visual spectacle and held their attention through genuine engagement. People didn't just look at the display; they reached out, gestured, and explored turning a brand presentation into a personal, memorable experience.
By deploying a technology that was itself a demonstration of Kappa's commitment to ingenuity, Power Interactive helped the brand communicate its values without saying a word. The activation didn't just introduce Kappa's services it embodied them. The Looking Glass display proved that the most powerful way to show what a brand stands for is to let people experience it firsthand.
We design and build immersive experiences that engage, excite and transform audience interaction combining art, engineering, and next-gen technology to bring brands and spaces to life.
