The IMPAQ Makers Forum 2024 in Riyadh brought together innovators, entrepreneurs, and policymakers to collaborate on transformative ideas shaping Saudi Arabia's future. Power Interactive was commissioned to bring that vision to life through a series of cutting-edge immersive installations, each one designed to captivate, inspire, and embody the spirit of Vision 2030. The result was a multi-zone futuristic experience that seamlessly integrated technology with the forum's visionary motif, delivering one of the most ambitious event activations in the Kingdom.
The IMPAQ Makers Forum 2024 was no ordinary event. Focused on aligning with Saudi Arabia's Vision 2030, the forum needed to foster innovation, explore advancements in technology, and showcase groundbreaking projects that drive impact across key sectors, including sustainability, economic development, and digital transformation. The challenge for Power Interactive was to translate that ambitious, multi-strand brief into a series of physical installations that were simultaneously visually spectacular, intellectually engaging, and technically flawless, all within a single event environment in Riyadh.
The scope demanded a diverse range of technologies working in harmony: immersive mirror tunnels with anamorphic content, interactive laser tunnels, RGB LED walls, object recognition tables, photobooth applications, Unity and Ventuz app development, projection mapping, and LED cubes for agreement signing ceremonies. Each installation needed to feel distinct and purposeful, while collectively delivering a unified, futuristic atmosphere that embodied the forum's visionary motif and left every attendee from policymakers to entrepreneurs genuinely inspired.
“We needed every installation to feel like a window into the future not just a display, but a genuine experience of what Vision 2030 is building. Power Interactive delivered exactly that: a series of activations that made the impossible feel tangible.”
HAWADI Team
The IMPAQ Makers Forum 2024 activations delivered by Power Interactive set a new benchmark for immersive event technology in Saudi Arabia. Each of the seven installations operated as a standalone experience while contributing to a unified, futuristic atmosphere that embodied the spirit of Vision 2030 captivating innovators, entrepreneurs, and policymakers alike, and generating significant social media attention and post-event coverage. The forum's immersive environment became one of its defining talking points, with attendees citing the installations as highlights of the event.
By seamlessly integrating laser tunnels, mirror tunnels, RGB LED walls, object recognition tables, photobooth applications, projection mapping, and LED cubes into a single cohesive event environment, Power Interactive demonstrated its capability to deliver complex, multi-technology activations at scale reinforcing its position as the region's leading immersive experience agency for high-profile government and Vision 2030-aligned events.
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