After years of renting Power Interactive's 60cm interactive spherical for their Arabian Travel Market stand, Saudia Airlines made the leap purchasing their own 100cm unit and trusting Power Interactive to set up and manage real-time content on it. The result: a visually spectacular spherical display presenting Saudia's global destinations and live flight frequency data at the heart of their ATM stand.
Saudia Airlines had seen the impact of Power Interactive's globe at ATM over several years and had chosen to invest in their own 100cm unit. The challenge was to take that investment and make it perform: configuring the sphere's real-time content management software, designing and delivering content that showcased Saudia's route network and flight frequency data in a format worthy of the display, and managing it flawlessly throughout the event.
A spherical display is a fundamentally different canvas to a flat screen content must be designed and mapped specifically for the curved, 360-degree surface to look correct and compelling. The real-time content management system had to be configured to update destination and flight data accurately and on schedule, while the sphere itself needed to remain a visually arresting centrepiece of the Saudia stand throughout the full duration of Arabian Travel Market.
“We’d seen what the Puffersphere could do. This year, we wanted to own it, and we wanted it to show the world exactly where Saudia flies. Power Interactive made that happen.”
Saudia Airlines Marketing Team
The 100cm sphere display became the defining visual feature of the Saudia stand at Arabian Travel Market, drawing visitors in with its scale and spectacle, and holding their attention with real-time destination and flight frequency data that communicated the breadth of Saudia's global network at a glance. The upgrade from the 60cm rental unit to the 100cm owned display was immediately visible: a bigger, bolder, more commanding presence on the stand floor.
By managing the real-time content throughout the event, We ensured the tech was always displaying accurate, current data — reinforcing Saudia's position as a major international carrier with a growing global route network. The long-term relationship between Saudia and Power Interactive, built over years of sphere rentals, culminated in a display that the airline now owns and that Power Interactive continues to bring to life.
We design and build immersive experiences that engage, excite and transform audience interaction combining art, engineering, and next-gen technology to bring brands and spaces to life.
