A fully automated raffle draw system built for Etihad Airways at Arabian Travel Market — QR code registration via personal smartphones, daily random winner selection, bespoke winner announcement software, and automated email notifications delivering prize collection instructions. Over 1,500 participants in three days, with five winners drawn and rewarded every day of the event.
Etihad Airways needed a stand activation at Arabian Travel Market that would do more than attract visitors it needed to capture their details, keep them engaged across multiple days, and reward their participation in a way that felt exciting, fair, and effortless. A traditional raffle approach paper entry forms, manual draws, staff-managed prize distribution was not going to deliver the experience that a brand of Etihad's calibre demanded.
The system needed to be entirely self-service from the visitor's perspective: scan, register, and wait to win — with no friction, no queuing, and no manual intervention required. At the same time, it needed to be fully automated on the back end drawing winners daily, announcing them in a visually compelling way on the stand, and notifying each winner automatically with prize collection instructions, without requiring stand staff to manage any part of the process manually.
“We wanted every visitor to feel like they had a real chance to win something special, and we wanted the whole thing to run itself. Power Interactive made both happen.”
Etihad Airways ATM Stand Team
Within just three days, over 1,500 individuals enthusiastically participated in the raffle draw a testament to how frictionless the registration experience was. The QR code entry system removed every barrier between a visitor and participation: scan, register, done. The daily draw moments created recurring peaks of excitement on the stand, drawing crowds at draw time each day and giving the Etihad stand a recurring event that kept visitors coming back.
Every one of the winners across the three days received an automated congratulations email the moment they were selected, with clear prize collection instructions and zero delay. The system operated without a single manual intervention throughout the event. Power Interactive delivered not just a raffle, but a fully autonomous engagement engine that generated over 1,500 data-captured leads for Etihad in three days.
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