At the Arabian Travel Market, Experience Abu Dhabi needed to do more than present a destination they needed to make visitors feel it. Power Interactive created a multi-zone immersive sensory stand that brought Abu Dhabi's full spectrum of entertainment, nature, and leisure to life through LiDAR-powered floor and wall interactives for Yas Island, a directional speaker and touchscreen nature showcase for Al Ain and Al Dhafra, a wayfinding application for the stand itself, 2D animation content, and a bespoke VIP touchscreen presentation.
Abu Dhabi is one of the world's most diverse tourism destinations from the world-class theme parks and entertainment venues of Yas Island, to the ancient landscapes and cultural heritage of Al Ain and the untouched natural beauty of Al Dhafra. The challenge at ATM was to represent this full spectrum within a single stand, in a way that felt genuinely immersive rather than simply informational. Visitors needed to feel the energy of Yas Island, the serenity of Al Ain's nature, and the breadth of Abu Dhabi's offer, all within a few minutes of stand engagement, without the experience feeling fragmented or overwhelming.
The activation also needed to serve multiple audience types simultaneously: general visitors exploring the stand, travel trade professionals seeking destination information, and VIP guests requiring a dedicated, premium presentation experience. Each zone needed its own technology, its own content approach, and its own interaction model while the stand as a whole needed to feel cohesive, navigable, and unmistakably Abu Dhabi.
“We didn’t want visitors to read about Abu Dhabi. We wanted them to feel it, the energy of Yas Island, the silence of Al Dhafra, the depth of Al Ain. Power Interactive made that possible in a single stand.”
Experience Abu Dhabi Team
The Experience Abu Dhabi ATM stand became one of the most talked-about presences at the ATM, a multi-zone immersive environment that gave visitors a genuine sensory taste of Abu Dhabi's full tourism offer. The LiDAR-powered Yas Island floor and wall installation drew visitors in with its scale and interactivity, creating dwell time and social sharing moments that extended the stand's reach well beyond the exhibition floor. The directional speaker Al Ain and Al Dhafra showcase offered a moment of calm and discovery within a busy exhibition environment, a deliberate contrast that reinforced the breadth of Abu Dhabi's offer.
The wayfinding application ensured that visitors could navigate the stand confidently and access information on all co-partners, improving stand flow and maximising engagement across all zones. The VIP touchscreen presentation delivered a premium, curated experience for the travel trade guests and dignitaries who matter most to Abu Dhabi's tourism strategy. Together, the nine services delivered by Power Interactive created a stand that didn't just represent Abu Dhabi, it made visitors want to go there.
We design and build immersive experiences that engage, excite and transform audience interaction combining art, engineering, and next-gen technology to bring brands and spaces to life.
