Complete content management and synchronised screen delivery across a 400 sq m exhibition stand for Dubai's Department of Tourism and Commerce Marketing at Arabian Travel Market, powered by Watchout server and complemented by bespoke tablet-controlled interactive software for VIP and VVIP zone visits.
The DTCM stand at Arabian Travel Market is one of the most prominent exhibition presences in the global travel and tourism industry. Managing content across a stand of this scale 400 square metres of screens demands absolute precision. Every display must play the right content at the right moment, in perfect synchronisation with every other screen on the stand, without a single frame of inconsistency visible to the thousands of industry professionals and media in attendance.
Beyond the general stand experience, the VIP and VVIP zone required a different level of control entirely. High-profile government and industry visitors needed a tailored, on-demand content experience — one that could be managed in real time by stand staff using a simple, reliable interface, without any technical complexity getting in the way of the visit. The challenge was to deliver both: flawless mass synchronisation at scale, and precise individual control for the most important guests.
“At a stand this size, with visitors of this calibre, there is no room for error. Every screen had to be perfect. Every VIP moment had to be seamless. Power Interactive delivered both.”
DTCM Exhibition Team
The DTCM stand at Arabian Travel Market operated flawlessly across its full 400 sq m screen area every display in perfect synchronisation, every content sequence delivered on time, and every VIP visit managed with precision. The Watchout server system gave Power Interactive complete control over the stand's visual output, while the tablet interface gave stand staff the confidence to manage VIP moments without hesitation.
The result was a DTCM stand that looked and performed exactly as a stand representing Dubai's global tourism brand should immaculate, impactful, and entirely under control. Power Interactive's complete ownership of the content management operation allowed the DTCM team to focus entirely on their visitors, knowing that every screen was telling Dubai's story exactly as intended.
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