Zeeshan Qazafi

Head of Business Development

Zeeshan Qazafi is a business development leader at Power Interactive with experience in experiential technology, interactive installations and immersive experiences. He works closely with brands and organisations to explore technology solutions that create meaningful and engaging experiences for audiences across the GCC.

Articles by this author

Temporary exhibition activation with an immersive projection dome and spherical LED display drawing crowds in Riyadh

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Guides

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October 2026

Permanent vs Temporary Installations: The Same Technology, a Completely Different Mindset

A permanent interactive installation can use the same LED, projection, sensors and software as a temporary brand activation. But one has to win attention for four days, and the other has to stay useful for five or ten years. Here is what changes, and why the success of a permanent installation is by design.

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Guides

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September 2026

Pro AV vs Experiential Technology: Why Major Projects Increasingly Need Both

The immersive experience is what people see and feel. Professional AV is the infrastructure underneath that makes it work every day for years. This is what each discipline actually covers, what goes wrong when they are procured separately, and the infrastructure decisions that determine whether a space is still running in year five.

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Zeeshan Qazafi

Articles by this author

Permanent vs Temporary Installations: The Same Technology, a Completely Different Mindset

Pro AV vs Experiential Technology: Why Major Projects Increasingly Need Both

Let’s unlock what’s possible together

Let’s unlock what’s
possible together