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At GITEX Global 2025, Partnered with e& to bring next-generation immersive display technologies to life on one of the world's most competitive technology stages. The installation featured ORA Sphere tactile displays in both 600mm and 800mm formats, alongside the Looking Glass HLD holographic display, showcasing new paradigms of spatial content interaction and demonstrating how these technologies are already transforming exhibitions, retail environments, and experience centers across the region.
GITEX Global is the world's largest technology event, a vast, competitive environment where the world's leading technology brands compete for the attention of industry professionals, investors, and media from across the globe. For e&, the challenge was to present genuinely new and differentiated display technologies in a way that cut through the noise of the show floor, demonstrated clear real-world applications, and positioned e& as a leader in next-generation immersive technology, not just a participant in it.
The technical challenge was to deploy and operate ORA Sphere tactile displays in two different form factors (600mm and 800mm) alongside the Looking Glass HLD holographic display, each requiring precise calibration, bespoke demonstration content, and reliable performance across multiple days of high-footfall exhibition operation. The content needed to communicate complex spatial interaction concepts in a way that was immediately intuitive and impressive for visitors with varying levels of technical familiarity.
“At GITEX, every brand claims to be showing the future. We wanted to actually put the future in people’s hands, and let them feel the difference between reading about spatial technology and experiencing it for themselves.”
e& Team
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The e& installation at GITEX demonstrated in a direct, hands-on way that the next generation of spatial interaction technology is not a concept it is here, it works, and it is already transforming how brands engage with audiences in exhibitions, retail, and experience centers. The combination of ORA Sphere tactile displays in two form factors and the Looking Glass HLD holographic display created a stand that was genuinely differentiated on the GITEX show floor attracting visitors, generating conversations, and positioning e& as a credible leader in next-generation immersive display technology.
The project demonstrates capability to supply, integrate, and operate cutting-edge spatial display technologies at the highest level delivering reliable, high-quality performance in one of the world's most demanding exhibition environments, with bespoke content that communicates complex technology clearly and compellingly to diverse audiences.
We design and build immersive experiences that engage, excite and transform audience interaction combining art, engineering, and next-gen technology to bring brands and spaces to life.
